Hispanic Influencer Marketing Agency for Brands in the USA
We connect brands with Hispanic, Latino and bilingual creators in the United States to build campaigns that feel culturally relevant, native and measurable.
Send your briefHispanic USA is not the same as Latin America
A campaign for Hispanic audiences in the United States needs a different approach than a campaign designed for Latin American countries. Language matters, but culture, context, location and community matter too.
At Under One Marketing, we help brands connect with Hispanic, Latino and bilingual creators who understand how to communicate with US-based audiences in a natural way.
- Campaigns for Hispanic and Latino audiences living in the United States.
- Creator selection based on culture, language, audience fit and content quality.
- Spanish, English or Spanglish content depending on the campaign and community.
- Native content for TikTok, Instagram, YouTube and digital platforms.
- Campaign reporting focused on reach, views, clicks, leads, engagement and learnings.
Hispanic creator campaigns built for the US market
We help brands reach Hispanic audiences in the United States through creators who understand language, culture, category and community context.
Hispanic USA
Campaigns for brands that want to reach Hispanic and Latino audiences living in the United States.
Bilingual Creators
Creator campaigns in English, Spanish or Spanglish depending on the brand, audience and message.
Latino Communities
Campaigns designed around cultural relevance, community connection and content that feels native.
How we build Hispanic influencer marketing campaigns
We manage each stage so the campaign has a clear strategy, the right creators and an execution aligned with the brand’s US Hispanic audience.
We understand the audience
We review the brand, category, campaign goal, audience profile, location, language and cultural context.
We define the strategy
We shape the campaign idea, message, platforms, creator criteria and content formats.
We select creators
We look for Hispanic, Latino or bilingual creators aligned with the brand, audience and objective.
We coordinate content
We manage deliverables, content direction, timing, approvals, usage needs and publishing.
We measure results
We analyze reach, views, engagement, clicks, traffic, leads, content performance and learnings.
We optimize
We use campaign learnings to improve creator selection, messaging and formats for future activations.
Types of Hispanic influencers we work with
We select creators based on campaign goals, category, audience fit, culture, language and platform.
Fashion
Campaigns for fashion, style, trends and lifestyle brands.
Learn moreBeauty
Creators for beauty, skincare, haircare, cosmetics and personal care brands.
Fitness
Creators in wellness, sports, active lifestyle and healthy habits.
Learn moreFood
Creators for food, recipes, restaurants, family meals and culinary experiences.
Apps
Influencer campaigns for mobile apps, digital platforms and online tools.
Gaming
Creators connected to gaming, digital culture and entertainment.
Learn moreTravel
Creators for travel, destinations, hotels and experiences.
Learn moreLifestyle
Creators who connect through routines, family, culture, humor and daily life.
Two different audiences, two different strategies
Hispanic USA and Latin America are often confused, but they are not the same market. We help brands choose the right approach.
Influencer Marketing Hispanic USA
Choose this service if your brand wants to reach Hispanic or Latino audiences living in the United States through bilingual, Latino and culturally relevant creators.
Contact usInfluencer Marketing Latin America
Choose this service if your brand wants to reach audiences in Mexico, Argentina, Colombia or other LATAM countries through local creators and market-specific content.
View LATAM serviceWhat can a Hispanic influencer marketing agency do for your brand?
A campaign can combine creator strategy, bilingual content, paid amplification, cultural relevance, reporting and performance measurement.
Hispanic creator campaigns
Creator campaigns designed around brand goals, audience fit, language, culture and category.
Bilingual content
Native content in English, Spanish or Spanglish depending on the audience and campaign message.
Campaign measurement
Reporting focused on reach, views, engagement, clicks, leads, content quality and learnings.
Frequently asked questions about Hispanic influencer marketing
What is a Hispanic influencer marketing agency?
It is an agency that helps brands plan, coordinate and measure influencer marketing campaigns with Hispanic, Latino or bilingual creators, usually focused on Hispanic audiences living in the United States.
Is Hispanic USA the same as Latin America?
No. Hispanic USA campaigns target Hispanic or Latino audiences living in the United States. Latin America campaigns target audiences living in Latin American countries. They require different strategies.
Can you work with bilingual creators?
Yes. Depending on the campaign, we can work with creators who communicate in English, Spanish or Spanglish.
How do you choose Hispanic influencers for a campaign?
We evaluate brand fit, audience quality, language, cultural relevance, content style, engagement, platform, category and ability to communicate the message naturally.
Do you work with micro-influencers?
Yes. Depending on the objective, we can work with micro creators, niche profiles, lifestyle creators or larger reach profiles.
How do you measure a Hispanic influencer marketing campaign?
We can measure reach, views, engagement, clicks, traffic, leads, content generated, audience response and qualitative learnings depending on the campaign goal.
Planning a Hispanic influencer marketing campaign in the USA?
Send us a quick email with your target audience, campaign goal and timing. We will help you understand what type of creators, content and strategy may work best.
Start your campaign